Fashion is everywhere

Clones N Clowns by Aimee Wood

Pop at HoF : Budding brands, now’s your chance !

Screen Shot 2014-03-04 at 2.27.54 PMYou know I’m a sucker for up-and-coming retail brands, so you can guess how excited I am that House of Fraser have decided to back the Great Retail Revival Foundation, helping the best of new brands grab a space on their coveted floors. The pop-up market Pop at Hof will open in the House of Fraser flagship store on Oxford Street enabling 10 fledging brands to hold a temporary corner in May this year. Sound exciting ? It’s not over yet !

The retail brands to be showcased in Pop at Hof will be selected through a two-round competition, meaning if YOU have a budding brand (under 2 years of activity) in the works NOW’S YOUR CHANCE to get noticed ! Just imagine your products on sale for a full two weeks in House of Fraser foyer in the heart of London… Talk about a helping hand ! The judging panel will be composed of big guys from Hof as well as journalists and other industry experts, however the 10th place will go to the most popular entry on social media – get networking, you’re going to need your friends more than ever !

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Taking about online promotion, the winners will of course have a dedicated space on the House of Fraser website where the overall winner’s products will be on sale for one year after the event. Who knows – if your product is a superstar, you might even make it to a permanent corner in store ! The world is your oyster, so take the opportunity to break and make your dreams come true. Entries started on Feb 20th and end on March 20th. Enter here and read for more info and competition guidelines. You can also keep up to date with the happenings on Great Retail’s Facebook page or on their Twitter account.

I hope all my creative and ambitious readers will take the chance to enter this competition, there’s so much potential in a chance like this… Just GO FOR IT !

Lots of love (and luck !) from London



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